I write as I learn and today it was about how to create and setup a conversion pixel for website conversion ads on Facebook. Fairly easy I must say, if you are familiar with the Facebook Ad dashboard, your WordPress blog and are not intimidated when you see things like:
fbds.src = ‘//connect.facebook.net/en_US/fbds.js’;
var s = document.getElementsByTagName(‘script’);
So what makes Facebook Ads so valuable?
There are quite a lot of reasons for all the marketers out there, beyond just engaging customers and getting likes on your Facebook page. You have got specific targeting based on interest, location, behavior, what time of the day are users most active on Facebook or other platforms, all these add up to make Facebook a media with social responsibility. What I have done is put together a few basic steps to help our fans setup the conversion pixel, the first step prior starting website conversion ads.
What is Conversion?
While we all may have various definitions of the word, but speaking strictly in terms of online marketers, “conversion” will happen when:
- A user fills out a form
- Downloads a document or a whitepaper
- Product Checkout
The above are just a few examples, and to summarize it, conversion happens when an objective is achieved.
Understanding the Conversion Pixel
This will enable you to track actions that your audience takes after clicking on your ad on Facebook across various devices. These include your mobile devices, desktop and tablets. With the conversion Pixel in place, you can monitor where conversions happen on your website. The benefits at large include:
- Optimising your Advert
- Measuring the number of conversions (aka your ROI)
How To Create The Pixel?
That’s pretty easy, follow the steps below to get started
- Go to you Advert Manager
- Click on Tools (as shown)
- Select “Conversion Tracking”
- Name your Pixel and select any category you want to have the it created for. These include Key Pageviews, Leads, Checkouts, etc.
You can also create the conversion pixel from the Power Editor or the Advert Create Tool.
Great! You will have the option to either email the Conversion Pixel or the following instructions to place the code on your website:
- Copy and paste the code snippet provided between <head> and </head> on the page of your website you want to track actions. This could be the “Thank You” Page on your website.
- To check if the applied Pixel is functional, you can test it by going to the page where you placed the pixel. If all is done right, Facebook will start sending the information.
- Visit Facebook to start using your website conversion-tracking pixel in the campaigns.
That’s about it for now. You have got the Conversion Pixel functional and it’s time for you to start testing this out. We at Blogdit will be coming back with another post to help you learn how to use the pixel for your ad optimization.
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